This graph shows three different views of the relative dependency for
each content areas on Digital Operations projects.
- Unadjusted: The first view shows which Digital Ops projects are most important to each
- Adjusted for Pageviews: The second view shows how the relative dependency of the Content
Areas changes when pageviews are used to normalize the data. Another way of saying this is,
which projects would the CBC focus on if only pageviews were important to us?
- Adjusted for Revenue: Similar to the previous view, this displays the relative dependency of
the Content Areas changes when revenue are used to normalize the data.
The data for pageview came from looking at Omniture's standard reporting categories as defined by
the Research department. The revenue data includes MS&M advertising and sponsorships, mobile
projects such as HNIC Bell mobility app and women's FIFA. The revenue numbers do not include
Syndication deals, distribution deals or paid downloads via iTunes, XBox etc...